Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer Review
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer Review
Product description
Named America's number 1 concealer, Maybelline's Age Rewind Concealer instantly erases dark circles and fine lines. This fragrance-free liquid under eye concealer is also formulated with goji berry extracts and Haloxyl, which is an active ingredient designed to combat the look of dark circles for a more radiant eye contour area. Packaging may vary, what you receive may not be what is reflected on site.
Based on Nielsen Scantrack Service for the concealer category for the 52 week period ending October 28, 2018, for USxAOC market according to Maybelline's custom product hierarchy. Packaging May Vary.
Directions
Step 1. Twist collar of the applicator until the concealer is visible on the sponge (may take some turns on first use).
Step 2. Apply concealer to the under-eye area and blend. Step
3. For extreme dark circles, apply the Neutralizer under concealer.
Step 4. To add luminosity, apply the Brightener to the inner corner of eyes, cheek, brow bones and bridge of the nose.
MAYBELLINE INSTANT AGE REWIND CONCEALER: America's #1 Concealer! Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use concealer.
ANTI-AGING CONCEALER: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl. Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area.
BEST FACE FORWARD: Maybelline has sheer, medium, and full coverage foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas.
MAYBELLINE HAS WHAT YOU NEED to create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to au natural lip balms.
REMOVE MAYBELLINE MAKEUP WITH MICELLAR WATER: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup.
Reviews:
I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc.
I say this in order to grab the attention of my fellow makeup snobs: If you would never even consider Maybelline, this review is for you.
Bloggers have raved about this product for a while, but I never bothered to check it out until a close friend and fellow product snob suggested it.
Here are my findings:
1. It applies like the Armani Maestro Eraser liquid undereye concealer. This is very very essential, for those of us who hate the 5th hour cakiness of cream concealers but also hate the weak coverage and creasing of most liquid attempts. This eraser goes on with the Maestro's same thin liquid texture, without sinking into lines at all, and without losing opacity as you blend.
2. It is at least 50% more opaque than the Maestro. I was pretty stunned. Anything that can go on with that consistency but have noticeably better coverage is doubletake worthy imo.
3. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. I typically skip clumsy applicators like that, but with this, I do 80% of my application with that sponge tip, and then just finish with a good concealer brush to set it and blend out the edges.
4. It doubles as a highlighter. Every time I use this, I find myself seduced into just continuing the line of application from under my eyes out onto my cheekbones, brow bones, and nose bridge. A nice blending brush/sponge later, and there's this flawless highlight landscape to finish up, without settling badly into pores or caking up.
5. It sets beautifully with MUFE Micro HD powder and Shiseido translucent powder. It buffs out nicely, without chipping off into the brush.
6. It looks good without primer, which combined with its compact design and integrated applicator makes it an ideal purse dweller.
7. It worked on my thin but minimally wrinkled undereye area, and on my 60yo mother's more aged eye area. It's rare that I find a product that looks great on both our skin types, and I was impressed at how well it brightened her problem skin without caking or exacerbating the age marks.
8. It is lighter than you think, but cheap enough to test out different shades.
9. It lasts so much longer than you'd expect. I tested it on bare skin during a work-from-home day, just to see how the wear was, and was delighted to find it still working fairly well by the time I went to wash it off that night. I wore it again with a full face for a date night, and it looked flawless when I went to wash it off later.
There are times when you don't want the totally opaque, nearly airbrushed look... but there are definitely times when you do.
This eraser is now my official go-to product to pair with my Dior Airflash foundation, for those totally flawless skin look occasions. I could not recommend it higher, at very least as an experiment for the snobs among you. By Sarita
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